How to Do (In 4 Steps) a Content Audit that Boost Growth for your SaaS [Template Included]
In 4 easy steps, you'll be able to see what content is impacting your company's bottom-line, find hidden insights and make decisions to boost growth.
The image below is awesome, right?
At a glance, you can see what sections and/or content topics of your website are performing better than others, including key conversion data like “Intercom Conversations” from this example or Sign-ups, Trials, Calls, or Demos for your business.
Pretty nice, eh?
Content Audits are usually done with the sole goal of analyzing SEO/Traffic metrics and determine what pages you should remove/update/maintain to increase organic traffic.
A few months ago, even HubSpot, removed 3,000 content pages from their blog. Scary, uh? You can read what they did, here.
That’s ok, but for me, this is only the surface of the potential of a content audit.
You also must see what’s impacting your company’s growth.
I decided to write this guide.
So today, I’m gonna explain my easy-to-follow process to perform a content audit, analyze it and find insights to inform your next actions and strategy.
I hope it really helps you :)
And, of course, I include all the templates I use along the process.
But first, subscribe to my newsletter, it’s free, and I’m sending to my community this kind of value monthly (I hope I can scale up the frequency soon!)
Remember to follow me on Twitter. You won’t regret it. I tweet about growth, product, and marketing related to SaaS. Always trying to add value, just like this:
Let’s dig in.
In case you prefer video, I recorded a video so you can follow this guide with me, side-by-side.
Please Note: I didn’t want to make the video that long so it only covers steps 3 and 4. As they’re the most important steps to audit your content.
First things first – Info and resources you need
I’m writing this guide using one of my side-projects in Spain as an example (LegalTech business). It has around 200-250k of traffic per month and around 1,000 URLs of content.
That said, you’ll need the following tools/resources:
Google Search Console
The content audit template is not intended to be used with SemRush but it can be easily adapted. Leave a comment below if you need help with this and I’ll help you.