This tweet is from June. So far, we have had success with this experiment, and in Q3, we deployed this new CTAs format to the top 250 blog posts on our website.
Here’s a sneak peek of the results:
So far, we’ve increased our signups by +21%, coming from these new CTAs, which saw their CTR increased by around +500% (achieving an average CTR of 2%).
My question for you is, do you want to know how we did it? The planning phase, process, and the framework we used from Ideation → Experimentation to → Final deployment?
Yes, I could be interesting to see the planning, testing phase requirements and tools.
Yes, I'd be interested in reading the teardown.